Gold Care Guide
Fine gold jewellery is built to last — but it does require care to maintain its brilliance. Whether you wear 18k or 14k gold, a few simple habits will keep your pieces looking beautiful for years.
14k or 18k Gold
Durability: Harder and more resistant to scratching than 18k gold. Suitable for everyday wear.
Cleaning:
- Mix mild dish soap with warm water.
- Soak for 10–15 minutes.
- Gently scrub with a soft-bristled brush.
- Rinse under warm water.
- Pat dry with a soft, lint-free cloth.
- Buff to restore shine.
Recommended frequency: Clean every 2–3 months, or as needed.
18k Gold Plated on Sterling Silver
Durability: The gold layer is durable but thinner than solid gold. Requires gentle care.
Cleaning:
- Wipe gently with a soft, dry cloth after each wear.
- For deeper cleaning, use a damp soft cloth — do not soak.
- Avoid rubbing vigorously.
- Dry thoroughly before storing.
Recommended frequency: Wipe after each wear. Deep clean sparingly.
Metal Storage Recommendation
14k Gold
Store separately in a soft pouch or jewellery box. Avoid contact with other metals.
18k Gold
Store in a soft, lined compartment. Keep away from harder metals to prevent scratching.
18k Gold Plated on Silver
Store in an airtight pouch to minimise tarnishing. Keep away from moisture and humidity.
Frequently Asked Questions
We recommend removing gold jewelry before showering. Soap and shampoo can build up over time, dulling the metal.
Yes. 14k gold is durable and suitable for everyday wear — including rings and bracelets.
Yes, but with care. 18k gold is softer and more prone to scratching. Reserve for pieces that are not subject to heavy wear.
A gentle clean with warm soapy water and a soft brush followed by buffing with a soft cloth will restore shine.
With consistent daily wear, the 18k gold plating on your 24 Hours collection pieces is expected to look its best for roughly6 to 24 monthsbefore showing signs of natural wear. The actual lifespan depends on factors like your body chemistry, friction from daily activities, and how well you care for it.
Put it on last, take it off first: This is the most important rule! Apply all lotions, perfumes, and hairspray before putting on your jewelry to avoid chemical exposure .
Keep it dry: For best results, remove your 18k gold plated jewelry before showering, swimming (chlorine and salt water are especially harsh), or working out. Water and sweat can accelerate wear .
Store it wisely: When you're not wearing it, store your jewelry in a soft pouch or a dry, airtight container to prevent scratching and reduce exposure to humidity .
Clean it gently: After each wear, wipe it gently with a soft, lint-free cloth to remove oils and residue. If it needs a deeper clean, use a drop of mild soap in lukewarm water, wipe with a soft cloth, and dry thoroughly—but avoid soaking the piece
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