Wear Your Story

Everyday Timeless Fine Jewelry celebrating life's Beauty and Meaning

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Be Personal, Be You

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Stay Simple, but Chic

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Joulax captures the spirit of empowerment and self-care by seamlessly blending everyday fine jewelry with a lifestyle focused on personal journey and conscious living. We support women who value mindfulness in crafting a collection of everyday fine jewelry that is elegant, enduring and meaningful. Each piece symbolizes her principles and ambitions, cherished stories and unique memories, nurturing a thoughtful approach to jewelry that complements her ethical and aesthetic values.

"Jewelry for me is an tangible connection to our personal story and memories. The act of selecting and wearing jewelry is a celebration of femininity and a reminder of one's unique journey. Buying jewelry is a gesture of building an intimate collection. Each piece should tell a story or evoke a memory, each jewelry should be valued rather than regarded as a mere fashion accessory." Founder, Jasmine Zhu