Our Story

"Live a life with beauty and intention"

Own Less, But Finer

In an industry fueled by rapidly shifting fashion trends and a market inundated with mass-produced pieces, many jewelries are designed with short-lived popularity in mind. By owning less but finer, we not only reduce clutter and environmental impact but also enhance appreciation for each object, as every jewelry carries a sense of purpose and joy. Our goal is to infuse meaning and longevity into every piece, to ensure that our jewelry not only enhances a woman's personal style but also holds sentimental value for her and her loved ones.

Celebrate Your Growth, Anytime

Jewelry has long been a silent yet eloquent storyteller, capturing the essence of moments and emotions. We recognize jewelry as a symbol of remembrance which allows women carry their unique experiences where they go, creating a tangible connection to the past and the future. Those adornments evoke the warmth of a loved one's embrace, the joy of a milestone celebrated, or the serenity of a placed once visited. We are here to celebrate a woman's growth stories and milestone moments in life, one day at a time.

Joulax, born from a fusion of the French world "JOUR", meaning day, and the calming essence of "RELAX". It tells the story of our commitment to creating contemporary jewelry and accessories that cater to the modern women's desire for treating and delighting themselves with something intimate, nice and long lasting.

I created Joulax to help women find deeper meaning and connection through their jewelry and fashion choices. I believe that each piece of jewelry should be personal and full of significance, not just another accessory.

My own jewelry journey was transformed the day my then-boyfriend proposed with a stunning diamond ring set in a gold band, asking me never to take it off. This beautiful moment changed how I viewed and purchased jewelry, leading me to choose timeless classics that hold deep personal meaning and endure over time.

With Joulax, the art of accessorizing becomes s a celebration of self-love and personal growth, allowing women to delight in their own company and enhance their daily lives with beauty and intention, to cherish the momennts of pause, and to believe in the power of thoughtful consumption.

We encourage more women to see jewelry this way!

— Jasmine Zhu, Joulax Brand Creator

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